Launching a new product or holiday sale? You’ll want to use creative promotional strategies across your online store to maximize revenue. Popups allow you to highlight time-sensitive offers and tailored recommendations right when shoppers are browsing your site.
Take a look at these effective popup types and real examples that can increase conversions for your e-commerce business.
Recent Activity Popups
Displaying recent site activity like purchases or page views shows shoppers that your store is busy. This builds social proof and urgency to buy.
For example, Madewell’s popup states “20 people have this in their carts right now!” with a colorful image of the product.
REI lets you know “100+ orders in the last 24 hours” with a notification banner. The popup also reminds customers about fast and free shipping to encourage more buying.
Recent sales popups work well for impulse purchases. One jewelry company tested a “you missed it!” popup when an item went out of stock while customers had it in their carts. FOMO drove a 18% increase in related product sales.
Guaranteed Delivery Time Popups
Online shoppers value fast and reliable delivery. Guarantee when an order will arrive to reduce cart abandonment.
The Farmers Dog highlights their delivery promise upfront with a popup saying "Get it FAST. Delivery in 2 days."
When you choose a delivery date during checkout on Everlane, a confirmation popup appears saying “Your order will arrive between Wed Oct 19 and Thu Oct 20 with Standard Shipping.”
Providing an exact delivery window reduces uncertainty and builds trust in your fulfillment process. This is especially important for occasions like birthdays or holidays.
Popularity Popups
Showcase your current bestsellers and most-viewed products. People tend to follow the crowd.
For instance, when browsing REI, a popup cycles through different “Trending on REI.com” products like hiking boots and fleece jackets.
Sephora displays a “Our clients are loving...” popup with an image of popular makeup and skincare products. This taps into our fear of missing out.
Product page popups also work well. Modsy prompts site visitors with “This couch is trending - tap to view.” Making it easy to see popular designs reduces bounce rates.
Upcoming Price Increase Popups
If you plan to raise prices soon, use a popup to encourage shoppers to buy now before prices go up. This scarcity tactic builds urgency.
For example, a travel company tested a popup warning “Prices increase in 24 hours!” on vacation package pages. It increased conversions by 29%.
Another example is a popup reading “Winter prices take effect December 1st - Book your ski trip now & save!” The time pressure drove a spike in advance bookings.
You can make the popup disappear once the price increase takes effect so it doesn’t confuse future shoppers. Time limited offers encourage prompt action.
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Limited or Low Stock Popups
If a product is running low in inventory, notify shoppers immediately with a stock warning popup.
Madewell displays “Only a few left!” in red when browsing items. This scarcity element strongly influences the urge to purchase.
Meanwhile, Backcountry’s low stock popup states “Fewer than 5 Available - There's limited inventory of this item.” It encourages hastily adding the product to your cart before it sells out.
Test different inventory thresholds to trigger the popup, such as 5, 10 or 15 left. Reminding customers of dwindling supply can increase conversion rates by 5-15%.
Limited Time Offer Popups
Running a sales promotion or special event? Popups allow you to announce limited-time offers.
For instance, during Cyber Week, Target displays a blinking “30% off furniture - Limited time offer” popup.
Another example is a summer popup reading “Get 25% off swimsuits - Ends Friday!” which creates a deadline.
Expedia shows countdown timer popups like “26 hours left! Vacations under $1000.” Tickers build excitement and urgency.
Limited time popups work well for flash sales, seasonal events, holidays and more. But don’t overdo it or customers may get popup fatigue.
Limited Quantity Popups
If you only have a handful of a hot product left in stock, you can also use a quantity threshold popup.
For example, during a rare restock, a retailer displayed “Hurry, only 3 left!” on a popular sold-out sneaker product page. This instantly increased orders.
Meanwhile, a fashion brand tested “Just 5 bags left at this price” on a 50% off purse sale. The fear of missing out triggered more customers to purchase at the discounted price point.
When used occasionally, limited quantity popups can effectively convince sitting shoppers to convert before it’s too late. Just be sure to disable the popup once the quantity sells out.
Loyalty Program Popups
If a customer is identified as a new or lapsed site visitor, prompt them to join your loyalty program with a popup.
For example, Sephora invites first-time visitors with “Join Beauty Insider - Earn rewards on every purchase with 3 tiers of benefits.” Who can resist a free loyalty program?
Similarly, Starbucks rewards new app users by offering a popup for “Join now to start earning Stars toward free drinks and food.” Showcasing perks can boost signups.
Personalized popups like “Welcome back, Amanda!” are also effective. Recommend relevant rewards or new member benefits tailored to that customer’s purchase history.
Quantity Discount Popups
Encourage customers to spend more by offering a discount when they reach a higher quantity threshold.
For instance, a fashion retailer displayed “Buy 3 items, get 15% off your purchase” via popup. This increased average order values by 19%.
Meanwhile, a beauty site tested “Spend $65+ for free shipping & 10% off.” Getting free delivery and a coupon motivated bigger basket sizes.
You can even prompt single item viewers with “Buy 2 for 20% off” to nudge bulk purchasing. The extra incentive often sways customers to add more to their cart.
Discount After Spending $X Popups
Rather than an absolute dollar discount, you can also offer a percentage or dollar amount off based on how much a customer spends.
For example, a home goods company prompted customers with “Spend $200, get $25 off.” Overcoming the $200 hurdle to get the discount boosted revenues.
Another example is a shoe brand using a popup that said “15% off orders over $300.” This helped elevate customers into higher spending brackets.
Sometimes a progress bar also helps, like “You're $56 away from 10% off your purchase.” Inching closer to a discount makes it more achievable.
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Free Shipping After Spending $X Popups
To avoid cart abandonment from shipping costs, offer free delivery once orders exceed a threshold.
For instance, J.Crew displays a popup message: “Spend $150 more for free shipping.”
Similarly, Sephora prompts: “$35 for free shipping. You're $12 away.” This makes the minimum feel within closer reach.
Consider your average order value and margins when setting the free shipping threshold popup. Removing delivery fees can drive higher conversions.
Bundles Popups
Suggest bundled products frequently purchased together with a customized popup.
For example, a makeup website offers a popup: “Complete your look! Add this lipstick to your cart with the eyeshadow palette?”
Meanwhile, an electronics brand prompts: “Pair your headphones with a protective case for 20% off.” The discounted combo deal increases average cart size.
Tailor the bundle to the specific items a customer is viewing or their purchase history. Recommending complementary products is an easy upsell.
Cross-Sells Popups
Cross-selling is promoting additional products often bought with a particular item.
For instance, a shoe company displays a popup on boot pages: “Grab some socks! You may also like these wool hiking socks.” Providing an easy add-on purchase opportunity boosted incremental sales.
Similarly, a bike brand offers a popup: “Stay safe! Don't forget your helmet” with a linked recommendation. Reminding customers about essential related products pays off.
Popups allow you to instantly cross-sell right when a customer is viewing a product, increasing the chance of an add-on purchase.
Upsells Popups
Upselling tactics aim to get customers to upgrade to a higher-end version of a product. Popups make it easy to pitch the upsell.
For example, SaaS companies often use popups like “For just $20 more per month, upgrade to the Premium plan for analytics and API access.”
Meanwhile, a fashion retailer prompts site visitors with “The wool version of this sweater is just $15 more for extra warmth.” About 10-30% take the upsell bait with persuasive copy.
Ideally, highlight the additional benefits gained from the upgrade. Caution customers about downsides of sticking with the standard version.
Competitor Differentiation Popups
Call out how you're better than competitors with an educational popup.
For example, a makeup brand displays “Cruelty-free formulas - Never tested on animals.” This highlights values important to their target audience.
Meanwhile, a shoe company leverages popups like “Handcrafted in Italy with two-day shipping.” It conveys premium quality and convenience.
Distinguishing yourself from rivals helps dispel uncertainties that may cause shoppers to consideration alternate brands. Reinforce your strengths.
Upcoming News Popups
Build excitement and interest about new products or features launching soon.
For instance, an electronics brand uses a popup teaser: “Groundbreaking earbuds launching next month. Learn more and get 10% off.” Driving pre-launch buzz is valuable.
Similarly, fashion retailers often announce upcoming designer collaborations via popup to intrigue shoppers. This gives early access to VIPs willing to wait.
Adding urgency mechanisms like time-limited perks boosts signups. Then customers feel invested in awaiting the news.
Subscribe to Newsletter Popups
Popups are great for collecting email subscribers who want to hear news first.
For example, Sephora prompts shoppers: “Perks galore! Give your inbox some beauty love.” With a monthly subscriber goal progress bar.
Similarly, Uniqlo offers: “Sign up for emails and receive exclusive offers and the latest news.” Offering perks in exchange for the email signup boosts opt-in rates.
Consider showing the popup only to new/lapsed visitors, or after someone browses a certain number of pages. Combining popups with exit-intends captures more leads.
Lead Magnet Popups
In exchange for an email address, you can also offer lead magnets like ebooks, coupon codes or consultations.
For instance, an interior design firm offers a popup: “Get our ‘Top 10 Kitchen Decor Trends’ ebook free when you join our list.” The desired content helps secure opt-ins.
Meanwhile, a fashion brand prompts visitors to “Sign up for emails and receive 20% off your first order.” Everyone loves a discount.
Tailor your lead magnet popup to your audience - what content or special offer would excite them? Bonuses incentivize visitors to surrender their email.
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Consultation Popups
For service-based businesses, use popups to offer free consultations or quotes. This creates promising sales leads.
A marketing agency prompting visitors with “Need marketing help? Request a free strategy session” linked to a booking calendar. Removing friction with an easy request form is key.
Meanwhile, a home contractor displayed “Want an estimate for your kitchen remodel? Get a custom quote” with a typeform survey. Reducing guesswork of costs attracted more leads.
Generously offering your expertise upfront establishes trust and authority. You can then convert callers into satisfied clients.
Find What You’re Looking For Popups
Do site visitors seem lost or unsure where to click next? Guide them with helpful navigation popups.
For example, Best Buy prompts customers: “Can’t find what you need? Talk to an expert now” with a clickable chat button. This assists confused shoppers.
Similarly, Lowe’s offers a popup like: “Having trouble finding copper pipes? See plumbing search tips” with handy plumbing information. Reducing frustration improves the shopping experience.
Observe where customers get stuck during usability tests. Then target those pain points with clarifying popups to aid navigation.
Frequently Asked Questions Popups
Assume someone is going to ask common questions and proactively answer them via popup.
For instance, travel sites often show FAQ popups about cancellation policies, cleaning fees or Covid-19 restrictions to set expectations.
Similarly, DNA testing companies use popups to explain how private and secure your data is to overcome privacy concerns preventing sales.
The popup content can link to in-depth information if customers want to learn more. But quickly resolving common questions builds credibility.
Special Collections Popups
Curate products into a special collection popup focused around popular interests or use cases.
For example, Lowe’s displayed a “Summer Patio Refresh” popup showcasing outdoor furniture and decor when the season arrived.
Similarly, a clothing brand designed a popup with palm leaf graphics teasing their new “Vacation Shop” of breezy dresses and coverups.
Themed popups grab attention and make site content less overwhelming. Merchandising products in lifestyle categories boosts browsing and sales.
Guide to Next Step Popups
Don’t leave customers hanging after they click or enter information. Provide clear guidance on what to do next.
For instance, after requesting a free trial of some software, the homepage displayed a “Thanks for signing up! Check your email to access the product.” popup.
Similarly, popups like “Item added to your cart - Continue browsing or proceed to checkout” reduce abandoned carts by nudging the right action.
Closing the loop after form submissions and CTA clicks ensures customers successfully reach their desired outcome.
In summary, popups allow limitless possibilities to promote time-sensitive offers, prompt desired actions, and guide visitors across the online journey. Just make sure to strike the right balance - helpful additions without annoying interruptions.
As marketing expert Neil Patel suggests, “Popups need to show up at the right time and offer something truly unique or valuable to the visitor.” Keep popups focused on what matters most to customers.
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