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Popup Power: How to Increase Online Sales With Popups

Before we dive in, let's address the elephant in the room: popups have a bad reputation. I get it - we've all been victims of those pesky windows that annoyingly interrupt our browsing experience.


But here's the thing: when done right, popups can be a game changer for your online store's sales and conversions. Skeptical? Hear me out.


In this post, we'll chat about:

  • The psychology behind why popups just plain work

  • Actionable tips to create popups that delight and convert

  • Plug-and-play templates for every scenario

Sound good? Let's debunk those popup myths and maximize your profits.


website popup

Popup Psychology 101: Why They Convert

Popups are so effective because they force the visitor to take action by interrupting the experience. Suddenly, they have to make a choice:

  1. Take the desired action you want them to take.

  2. Close the popup and continue browsing.

Well-designed popups guide visitors towards option number one. How? By making the desired action stupidly easy or wildly compelling.


Think about it: if a popup offered you a free designer handbag just for entering your email address, you'd be pretty motivated to take them up on it!


Popups also capitalize on:

FOMO - Urgency and scarcity build fear of missing out and prompt action.


Laser-targeted messaging - Since popups happen on-site, you can hyper-personalize the message to each user's context.


7 Popup Pro Tips for Head-Turning Conversions

Alright, let's dive into some best practices to maximize your popup potential:

  1. Strategically choose behaviors that trigger your popups. Time on site, percentage scrolled, clicking an element, and exit intent are all great options. Test to see what works.

  2. Make your popups crazy relevant. If someone's on the shipping page, share a free shipping promo code popup. Tailor it to their location.

  3. Have one singular focus. Don't overwhelm with too many options. Streamline it down to one compelling CTA.

  4. Speak directly to the reader. Whip up some conversational copy with "you" and "your" instead of generic "customer" talk.

  5. Keep it scannable. Use bullets, numbers, images, and white space so visitors can process at a glance.

  6. Lead with irresistible offers. Discounts, free gifts, first dibs on new arrivals - dangle those carrots!

  7. Auto-close after a few seconds. Don't let it overstay its welcome. Set it to vanish after 5-15 seconds.

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Steal These Popup Templates

Put these done-for-you popups to work right away, then tweak as needed:


1. Cart Page Exit Intent

  • Wait! Don't abandon your cart - get 10% off your order today with code SAVE10.


Last chance discount before they leave your site for good. The exit intent trigger catches them at the ideal moment.


2. Homepage Scroll Popup

  • ⭐️ Pro Tip: Join our email list to unlock a 15% off coupon for your first purchase!

Appears once they've scrolled down your homepage - shows they have interest! Discount incentivizes email signups.


3. Product Page Timed Popup

  • 30% off chic phone cases this week only! Level up your style now.

Displays after 30 seconds browsing products. Perfect for category promos.


4. Cart Page Click Popup

  • You're just $10 away from free shipping! Add a $10 item like a charger to get free shipping.

Prompts small add-on purchase if their cart is shy of your free shipping minimum.


5. Thank You Page Popup

  • Thanks for your order! Please take our short survey to help us improve. We appreciate you!

Appears immediately post-purchase when satisfaction is highest. Chance to get feedback.


Now Go Slay Those Popups!

Alrighty, you're armed with psychology tips, best practices, and templates to start boosting conversions with popups. Remember, it takes continual testing and optimization - but so worth it!


Let me know if any other popup tips come to mind. Now go wow those customers and pump up those sales. You've totally got this!

Improve your conversion rate with AI Explore prooftiles

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